Aligarh: Professor Sheeba Hamid, from the Department of Commerce at Aligarh Muslim University, delivered the keynote address at the 3-day International Conference on "Rural Tourism and Alternative Accommodation: Perspectives and Challenges."

The conference took place from 1st to 3rd September at the Institute of Hotel. Management in Bhubaneshwar.

During her address, Professor Hamid emphasized the crucial role of accommodation facilities in tourism development. She highlighted the success of alternative accommodation options, such as homestays, farm stays, cottages, and camps, in the evolving hospitality industry. These options provide travelers with unique experiences, foster connections with local cultures, and offer more budget-friendly alternatives to traditional hotels.

The conference served as a platform for experts and practitioners to exchange insights on rural tourism and its potential to drive economic growth and cultural exchange.